Mercedes slight Name Change - Mercedes AMG Petronas

[razta]

http://mercedesgp-fans.com/web/2011/12/ ... -one-team/

The Mercedes-Benz works Silver Arrows team will compete under the name ‘MERCEDES AMG PETRONAS Formula One Team’ from the 2012 season.AMG is the performance brand of Mercedes-Benz, and has been synonymous with performance, sportiness, exciting driving and motorsport success for more than 40 years. The Mercedes AMG brand is the most successful in the history of the DTM, winning 165 races from 342 since 1988 and securing a total of 32 driver, manufacturer and team titles. AMG has also been continuously active in the world of Formula One since 1996, supplying both the Formula 1 Safety Car and the Formula 1 Medical Car. It is therefore a logical step to strengthen the links between AMG and the Formula One activities of Mercedes-Benz.

Norbert Haug, Vice President, Mercedes-Benz Motorsport, said: “Our new team name fuses the proud traditions of AMG and the Mercedes-Benz Silver Arrows at the pinnacle of motorsport. These three letters are synonymous with high technology, sporting performance and excitement and this step is a further strong sign of the strategic commitment Mercedes-Benz has made to Formula One. 16 of the 24 drivers on the grid at the season’s final Grand Prix in Brazil have, or have had, a connection to Mercedes-Benz. In addition to the role of a works team, our commitment to Formula One comprises the customer engine programme and supply of the official Safety and Medical Cars.”
The Mercedes-Benz Formula One powertrain facility at Brixworth, UK has worked closely with AMG for a number of years. This wholly owned Daimler subsidiary will now be renamed ‘Mercedes AMG High Performance Powertrains’.

Ola Källenius, Chairman of Mercedes-AMG GmbH, commented: “The Mercedes AMG brand promises ‘Driving Performance’ – and what better embodies this philosophy than the intense competitive arena of Formula One? It is an historic first for the AMG name to be associated to the works Silver Arrows team, and offers fantastic opportunities: first, to further build the sporting identity of the Mercedes AMG brand through one of the world’s most-watched and most successful sports; second, to explore and deliver technology transfer between road and track. This is already being practised with the SLS AMG E-Cell project, whose electric powertrain will be developed as a joint venture between Mercedes AMG and our F1 engine specialists in Brixworth.”

The car with which the MERCEDES AMG PETRONAS Formula One Team will compete in the 2012 season is currently under development at the team’s headquarters in Brackley, UK. Codenamed F1 W03, it is planned for the car to make its official track debut at the second winter test of 2012, on 21 February at Barcelona.

Team Principal Ross Brawn concluded: “We are very proud to reveal our new team name today. It adds another strong performance element to our team’s identity and, by virtue of being shared between Brackley and Brixworth, will forge even stronger links within our team. At the factory, we have been focused for some time on the challenge of 2012, and our very clear ambition to move forward up the grid next year. As always, the winter development and manufacturing processes are a trade-off between time for finding performance in the factory, and time for delivering that performance during pre-season testing. We believe that the decision to run the car at the second winter test is the optimum compromise for our design and development programme with F1 W03.”

About AMG

AMG – for more than 40 years, these three letters have been synonymous worldwide with automotive high performance, sportiness and dynamic driving enjoyment.

The company was founded in 1967 and built its image as the performance brand of Mercedes-Benz through an impressive motorsport track record and high-powered Mercedes car. Today, as a wholly owned subsidiary of Daimler AG, AMG is the company’s technological spearhead in the performance car segment.

AMG is strongly rooted in the development processes of Mercedes-Benz and offers a unique portfolio of high-performance vehicles. If you’re looking for something special, or if you love exclusivity, then Mercedes-AMG is the place for you. The Performance Studio in Affalterbach/Stuttgart also develops and produces individual AMG vehicles in exclusive limited editions.

The AMG performance brand grew out of motorsport, and has been at home on the race track for decades – from the successful DTM commitment to top-level customer motorsport with the SLS AMG GT3.

Over 1,000 employees currently work at the headquarters of Mercedes-AMG GmbH in Affalterbach. Precision and efficiency are part of our DNA – every AMG vehicle promises not just the finest quality down to the smallest details, but also exceptional performance and a fascinating driving experience.

Learn more at www.mercedes-amg.com

[eurobrun]

This post looks kind of like spam

[Wizzie]

This post looks kind of like spam

Nah, It's just Raz doing some shameless self-promoting.

[razta]

well it's quiet a shocking announcement if you actually read it.. I mean, AMG is, as they say synonymous with "Driving performance", therefore - they've gotta deliver!

and yes, i had to update my Facebook page, Twitter, and Website

[razta]

This post looks kind of like spam

Nah, It's just Raz doing some shameless self-promoting.

And why not?

Ok, in a nutshell Mercedes GP Petronas will drop GP and add AMG to the name which in turn will make them 2 seconds a lap faster! (yes, i'm an optimist!)

[eurobrun]

well it's quiet a shocking announcement if you actually read it.. I mean, AMG is, as they say synonymous with "Driving performance", therefore - they've gotta deliver!

and yes, i had to update my Facebook page, Twitter, and Website

I guess you have got a point

[AdrianSutil]

Quite a few teams going through name changes this year. Renault to Lotus, Lotus to Caterham (god that sounds crap!), Virgin to Marussia (sounds even worse), Force India to Team Sahara Force India and now Mercedes to Mercedes AMG. I'm expecting HRT and maybe Toro Rosso to change slightly soon.

[BlindCaveSalamander]

Of course, because those three letters were what the team was really missing these past couple of years.

I get the feeling the team is basically going, "Okay, the last 2 years have just been for practice, now it's for real!" Though given that they have landed some big names over the last 12 months, you'd expect some upturn in performance.

[razta]

Of course, because those three letters were what the team was really missing these past couple of years.

I get the feeling the team is basically going, "Okay, the last 2 years have just been for practice, now it's for real!" Though given that they have landed some big names over the last 12 months, you'd expect some upturn in performance.

yeah lol, proper "german way" check, then Double CHECK! then will begin the Silver Arrows Domination of the 50's!

[Wizzie]

Of course, because those three letters were what the team was really missing these past couple of years.

I get the feeling the team is basically going, "Okay, the last 2 years have just been for practice, now it's for real!" Though given that they have landed some big names over the last 12 months, you'd expect some upturn in performance.

yeah lol, proper "german way" check, then Double CHECK! then will begin the Silver Arrows Domination of the 50's!

Then, halfway through the first race, Nico will get a dashboard warning which goes something like this: "Cooler, 10 days."

[DanielPT]

Of course, because those three letters were what the team was really missing these past couple of years.

I get the feeling the team is basically going, "Okay, the last 2 years have just been for practice, now it's for real!" Though given that they have landed some big names over the last 12 months, you'd expect some upturn in performance.

Odds are that they will be at the exact same place next year, which means that they will keep being under performing Teutons. Possibly the only ones besides Merkel and Ralf Schumacher.

[dr-baker]

Of course, because those three letters were what the team was really missing these past couple of years.

I get the feeling the team is basically going, "Okay, the last 2 years have just been for practice, now it's for real!" Though given that they have landed some big names over the last 12 months, you'd expect some upturn in performance.

Odds are that they will be at the exact same place next year, which means that they will keep being under performing Teutons. Possibly the only ones besides Merkel and Ralf Schumacher.

Don't forget Nick Heidfeld, Tim O'Glock (oh sorry, he's Irish, not Teutonic, isn't he!), and whichever manufacturer is third-fastest in the DTM next year...

[mario]

Of course, because those three letters were what the team was really missing these past couple of years.

I get the feeling the team is basically going, "Okay, the last 2 years have just been for practice, now it's for real!" Though given that they have landed some big names over the last 12 months, you'd expect some upturn in performance.

Odds are that they will be at the exact same place next year, which means that they will keep being under performing Teutons. Possibly the only ones besides Merkel and Ralf Schumacher.

Probably - I guess that the team might be marginally closer to the front, and perhaps stay there, based on this years performance (the gap between Mercedes and Red Bull/McLaren did stay reasonably constant throughout the season), and the changes to the exhaust configuration and engine maps should be to their advantage.
Even so, Ferrari have been pretty thorough in re-organising their technical team (and making improvements to their wind tunnel, which appear to have been the source of a number of problems in pre-season development last year), McLaren are unlikely to drop off the pace immediately (though the loss of some key staff to other teams, particularly Iley, could well have a noticeable effect), and the current technical regulations are likely to favour Red Bull and their established designs. Perhaps, in the future, the proposed changes to the regulations might bring them back into contention - but that won't be for a few years yet, and although Mercedes do seem to be reasonably patient, surely there will be only so long that they'll want to continue their own team if success doesn't come their way...

[WeirdKerr]

tis the season to change your name.....
red.bull anyone?
or perhaps M.C. laren.... lol

[nome66]

where's Audi RS and BMW M-power when you need them?
Or maybe Porsche. that new 918 racing car of theirs has a killer KERS-type system in the passenger seat.


also. Mercedes WO-3 AMG Black edition please?

[razta]

where's Audi RS and BMW M-power when you need them?
Or maybe Porsche. that new 918 racing car of theirs has a killer KERS-type system in the passenger seat.


also. Mercedes WO-3 AMG Black edition please?

I already did this..



yes, it's photoshopped.. and i posted it on their wall

[Collieafc]

I think it actually looks really good! I may even steal that first 1 for new desktop wallpaper...

[Shizuka]

I hope the colour scheme won't change drastically along with the name change. The 2011 one looked fine, but the 2010 was just... ugh.

[razta]

I hope the colour scheme won't change drastically along with the name change. The 2011 one looked fine, but the 2010 was just... ugh.

They'll more than likely slap a few AMG logos

[nome66]

i wonder if they'll slap on some flaired wheel arches for 2012

[razta]

i wonder if they'll slap on some flaired wheel arches for 2012

or as James May put it "Swollen Wheel arches!"